Mahindra Gears Up for Massive SUV & EV Wave — Big Launches Lined Up Till 2030

Mahindra & Mahindra has mapped out an aggressive long-term strategy that places its automotive division at the heart of its growth for the next decade. Instead of just expanding scale, the company is now focused on building deeper strength across its most successful segments — SUVs and light commercial vehicles — which continue to drive both domestic dominance and global ambitions.

At the core of this roadmap is a major acceleration in Mahindra’s automotive business. Over the coming years, the company expects its vehicle operations to outperform the growth rate of other group businesses. SUVs remain Mahindra’s strongest identity, while LCVs — where the brand already leads the market — are set to play a major role in this expansion story.

To strengthen its international presence, Mahindra is pushing aggressively into both right-hand-drive and left-hand-drive markets. New modular platforms, advanced technology-focused architectures, and a refreshed design direction are being prepared to support this global strategy. The goal is clear: position Mahindra among the fastest-growing SUV makers worldwide.

Recently, Mahindra unveiled four new concepts along with its NU_IQ platform, which will give rise to new models by 2027. The company is simultaneously strengthening its ICE portfolio with updates and new launches, while its EV lineup is set for a major boost over the next 3–4 years. Upcoming models include the XEV 9S, BE 6 Rall-E, Thar EV, Scorpio EV, and several next-generation born-electric SUVs.


In the LCV segment, Mahindra aims to reinforce its leadership rather than simply chase higher volumes. With over half of India’s domestic LCV market already under its belt, the brand is now sharpening focus on the sub-3.5-tonne category with multi-energy platforms and deeper penetration into rural and semi-urban regions — areas where demand for reliable commercial mobility remains strong.

In the last five years, Mahindra’s standalone automotive volumes have nearly doubled to around 9.28 lakh units, while consolidated automotive revenues have crossed ₹90,800 crore. The farm equipment division is targeting a threefold growth, and Mahindra Finance aims to multiply its asset base five times with stricter asset-quality control.

Mahindra states that future investments will flow toward businesses offering sustainable returns and strong scalability. With group-level profitability already rising, the company now plans to maintain momentum, enhance operational efficiency and ensure that its next decade of growth remains robust and financially resilient.

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